https://www.apa.org/monitor/2017/05/alternative-facts
“Motivated reasoning is a pervasive tendency of human cognition,” says Peter Ditto, PhD, a social psychologist at the University of California, Irvine, who studies how motivation, emotion and intuition influence judgment. “People are capable of being thoughtful and rational, but our wishes, hopes, fears and motivations often tip the scales to make us more likely to accept something as true if it supports what we want to believe.”
Motivated and the “expertise paradox” account for much of what we see happening in terms of M2C and the peep stone-in-a-hat theory.
The article explains this quite well.
The more you know
Source: Book of Mormon Concensus