(e.g., games that demonstrate scientific principles) and entertainment parks recreate historical periods (e.g., Frontierland at Disney). The Web site must be a good attractor, have a powerful online presence, facilitate the interaction between business and customers and business to business. Thus, many visitors may not linger too long at the site because there is nothing that particularly catches their attention or meets a need. Many archives, entertainment parks, and search engines have a general appeal, and there is no attempt to attract a particular segment of a stakeholder group. 1. We proffer a two-stage process for selecting the properties of an attractor (see Exhibit 6). These sites have the potential to generate experiential flow, because they provide various degrees of challenge to visitors. A point attractor is an explicit requirement or set of requirements. Entertainment Parks This category of web sites has the main to engage and entertain their visitor in activities that promote their participation. A potential of the Web is that it will make mass customization work. by the number of goods and services they sell, which will then reflect its profits or losses in return. As can be the design of your website to drive particular customer behaviours. Home Electronic Commerce: The Strategic Perspective . Given the recency of the Web, there is limited prior research on electronic commerce, and theories are just emerging. B2B is one of the largest types of e-commerce in the U.S., with total sales eclipsing $9 trillion in 2018. These businesses are based on a custom-made e-commerce platform that works with other businesses directly. In mass entertainment (e.g., an entertainment park), the visitor participates in an enjoyable interaction, but there is no attempt to customize according to the needs or characteristics of the visitor. A service center provides information tailored to the customers current concern (e.g., what is the balance of my account?). By 2021, m-commerce is expected to make up 53.9% of all e-commerce, and growth should only continue from there. Typically, service-providing sites are built around whatever their service is, with access front-and-center on the home page. Strange attractors are usually temporary arrangements but they may lock-in and become dominant for extended periods of time. Want to create or adapt books like this? B2B is one of the largest types of e-commerce in the U.S., with total sales eclipsing $9 trillion in 2018. Flexible Web server systems should make it possible for organizations to provide simultaneously both broad and customized attractors. Guest post by James Streeton-Cook. This is interaction with the medium rather than mere reaction to the medium. To begin, what is an attractor? Some search engines are better placed than others. The organization that owns a famous Monet painting can retain exclusive rights to offer the painting as a screensaver. 1990 nc state basketball roster. The push for lower costs and control is tending to drive services towards the diagonal. More formally, B(A) is the set of all points b in . Sustainable attractiveness is dependent on managers understanding what information to deliver and how to present it to stakeholders. Innovations generally are more easily imitated, just as the first life insurance company to offer premium discounts to nonsmokers was easily imitated (and therefore not remembered). E-commerce has become so commonplace that many people may not even realize when theyre part of an e-commerce transaction. Recap: Double Auctions. The biggest social media site, Facebook, realized that it could keep its users on-site longer by offering a platform to buy and sell goods and services. For instance, a marketing manager tracking the CAD/CAM software market in Germany can set a profile that displays links to new stories on these topics. Edmundswww.edmunds.com. The strength of these attractors is that they are difficult to imitate, and often impossible to replicate. A Web application reduces labor intensity and increases customization. The goal of e-commerce is to attract new customers and retain the existing customers through advertising, collecting information about customers and public relations (McLaren, 2003). More importantly, BMW allows the visitor to see and listen to the new BMW Z3 coupe, redesign the car by seeing different color schemes and specifications, and drive the car using virtual reality. Annual review of neuroscience. This engaging volume presents an authoritative overview of both autonomous and non-autonomous dynamical systems, including the global compact attractor. (Geek Alert: Be warned, things are about to get a bit geeky. These attractors are interactive, recreational, and challenging. Product descriptions, annual reports, price lists, product photographs, and so forth can be converted quickly to HTML, GIFs, or an electronic publishing format such as Adobes portable document format (PDF). The biggest social media site, Facebook, realized that it could keep its users on-site longer by offering a platform to buy and sell goods and services. So lets pull out the Henry Ford standard about faster horses for that one. Through insight into what is pulling our customer we will find what excites customers and what they love. Biology. Or like wise a business may act to reinforce a favourable situation. In the B2C relationship, consumers often choose goods or services that have low prices, and research shows that consumers value expedient and affordable shipping. They are divided into two types: point attractors (also called fixed points or steady states), which contain only one state, and complex attractors, which contain more than one state. Since the capacity to differentiate is dependent on knowing the customer, the organization is better placed to further differentiate itself. Customers can join discussion groups to exchange information on product bugs, innovative uses, gripes about service, and ask each other questions. Televisions major attribute is its ability to provide motion pictures and sounds to a mass audience, and merely using it as a platform for showing still graphics and pictures does not exploit the medium. C2B: Consumer to Business Ecommerce. The potential competitive advantage gained through these attractors is the building and maintenance of the image of a trusted, reputable, and well-established corporation. An attractor is a Web site with the potential to attract and. For some people, a Web club can satisfy this need. The best Web sites both attract and interactfor example, the BMW site shows pictures of its cars and accompanies these with textual information. In 2017, m-commerce made up. In 2018, e-commerce made up 14.3% of U.S. retail sales, up from just over 12% in 2017. Moreover, they can produce traffic on your site, but not make any purchases. Lessons from Lean Business have taught us the power of pull systems. (Yes you might say now you know youll be late J but that is more comforting than not knowing). Personalized attractors can provide a double paybackhigher switching cost for customers and greater knowledge of each customer. With changes in structure, content and the users involved. Bringing together the premier rose and horticultural products company and one of the country's leading horticultural education . The case study was written by Malcolm Allan, founder and Managing . C2C Ecommerce. Point Attractors Path Attractors Strange Attractors (Geek Alert: Be warned, things are about to get a bit geeky. Select three types of attractors and define and describe each. So there you standing at a tram stop waiting for your tram and it hasnt arrived yet. The business then pays for the right to use the stock photo. Type 1: Product. to attract visitors to a business website. The key to imitation is whether a firm possesses valuable and rare resources and how much it costs to duplicate these resources or how readily substitutes can be found. The online business model for products is most similar to the traditional retail model in the offline world. After selecting the targeted stakeholder group, the organization needs to decide the degree of focus of its attraction. Published 8 July 2020. Content writer. Sponsorship attractors have broad traffic potential and can attract many visitors in short periods (e.g., the World Cup). What moves them? The Point Attractor Anchor text. If you want to understand what will excite your customers then look to the complex arrangement of attractors that pulls them and in turn your business. Let's make three types of attractors. Just like the traditional methods of doing business, the success of a company is determined. Table 2: . The Web site is a customer service center. Mon-Fri, 9 a.m. until 6 p.m. info@hollingsworthllc.com Labor-intensive businesses have a high ratio of cost of labor relative to the value of plant and equipment (e.g., law firms). The service process matrix (see Exhibit 3), with dimensions of degree of labor intensity and interaction and customization, identifies four types of service businesses. One noteworthy subspecies of the gift is the software utility or update. Enough of the push! E-Commerce_Website_Attractors.docx - Website Attractors 1 E-Commerce Website Attractors Students Name: Institutional Affiliation: Date: Website. People have a need to be part of a group and have satisfactory relationships with others. Types of threats to E-commerce: Tax Evasion: Organizations show the legal paper records of revenue to the IRS. [Related: Best E-Commerce Payment Options]. E-commerce can mean anything from a retail sale to drop shipping. Apple has built platform, which as we know, keeps customers connected to it and for a nice premium price. They can enhance the image of the corporation through the provision of timely, exclusive, and valuable information. While not every e-commerce style depends on the timely shipping of goods, those that do often rely on a successful 3PL partnership to reduce costs and increase efficiency. It is also known as B2C model. A web site that engages visitors in game activities that demand a high degree of participation is an example of the following type of web attractor: Select one: a. Web strategy: Attracting and retaining visitors, 4. Learn more about how Pressbooks supports open publishing practices. Promotion: Integrated Web communications, George Zinkhan (University of Georgia and USA), 5. Although establishing a personal profile for an adaptable site is not a relatively high cost for the visitor, it can create some impediment to switching. For example, Tripod uses a variety of attractors to draw traffic to its site. Why? This preview shows page 1 - 3 out of 4 pages. The prospective book buyer can search electronically by author, title, or genre. Types of Ecommerce Businesses: Roundup Ecommerce Business Models Go to the top When we look at ecommerce businesses, they typically take the form of one to two of these four different business models, depending on who is doing the buying and who is doing the selling. Thus, this chapter provides two decision aids, metaphors and the attractor grid, for those attempting to identify potential attractors, and these challenge managers to rethink the current trend in service delivery. The traditional advertiser decides the message content, and on the Web, the customer selects the message. Similarly, if Web sites are not interactive, they fail to exploit the potential of the new medium. Firms and customers can get much closer to each other because of the relative ease and low cost of electronic interaction. Choose a delete action Empty this pageRemove this page and its subpages. Purely making the corporate Web site a mirror of the brochure is akin to a television program that merely presents visual material in the form of stills, with little or no sound. Sign up for our email newsletter to get the latest news and updates from Hollingsworth. These attractors can have broad traffic potential when the figure is of national importance or is a renowned specialist in a particular domain. The service center can also consider becoming a club so that frequent visitors receive a special welcome and additional service, like hotel guests who are recognized by the concierge. A lesser-known form of e-commerce, C2B is similar to C2C in that an intermediary is often required. A visitor to the Apple Web site, for example, may see the special of the week displayed prominently. Furthermore, the information on the Web site must be current. First, we'll discuss the major types of eCommerce business models based on who the company is selling to. Oftentimes, e-commerce businesses cant afford to maintain their own fleet, own and manage their warehouses, or employ workers at every stage of the shipping process. discuss some of the methods companies should use to attack more traffic to their online space. 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