marks and spencer competitors analysis

The primarily product-oriented strategy of the company that places a strong emphasis on its M&S brand is not beneficial at a time when M&Ss competitors are employing a customer-oriented approach and investing in building strong consumer relationships (Ruddick, 2013). Marks and Spencer faces some great competitors both in the UK and abroad. Welcome to the M&S merry-go-round. Consequentially, the slight decline of sales and share prices in 2008 were followed by steady improvements in both these indicators a year later, thus escaping the hard to reverse grip of discounted prices felt by many other competitive retailers (The Marketing Society, 2010). Food sales accounted for 49.8% of its UK business and had a market share of 4.3%. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! 4. M&S then bungled setting up its own site, with an expensive high-tech warehouse that didnt work properly and a boring, clunky website. Marks and Spencer Group plc (MKS) - Financial and Strategic SWOT Analysis Review. In the industries within which M&S operates, customers bargaining power is high. In addition, the recent Brexit vote is likely to have a substantial impact on the retailer in both its home stores and abroad. U.K. sales growth (up 9.7%) was driven by both food sales, which were up 10.2% (outperformed the market both on volume and value in the four . The difference amongst the gross profit alone is a colossal 700%, with the . II. As Britain's favourite retailer loses relevance to today's shoppers, Retail Week asks: can M&S be saved? If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. Following are the opportunities in Marks & Spencer SWOT Analysis: 1. In its clothing business, it has introduced free delivery for purchases above 50, free next day store collection and free returns by post or in store up to 35 days after purchase. In 2015, food surpluses were allocated by working with redistribution partners through a Community Shop programme, whilst in 2016 a Spark Something Good campaign engaged 1000 employees in community work and charity action days (Marks & Spencer, 2016). Marks & Spencer plc is an iconic brand which has been trading since 1884 and is still considered one of the UKs top ten brands today (Vizard, 2015). In addition, the in the implementation process of objectives accumulation strategic, the cost leadership strategy and differentiation strategy can also be used at the same time. We will be discussing Marks & Spencer's SWOT Analysis. Due to a comparatively higher cost structure, the company has also suffered market share losses when entering new markets (Marks & Spencer, 2015). TaylorWessing. Outdated systems have forced stores to accept deliveries of clothing in sizes they didnt want, and were slow to update details of the amount of stock on the shop floor. In addition, the strategy also adopted by the choice of the target market to find the weakest link in the existing competitors cut into, to avoid a competitor with a strong head-on collision. In 2016 the company has also become completely transparent about its supply chain by publishing a map of where the company sources its products (Marks & Spencer, 2015). Its premium position is threatened by shifting customer preferences; they might prefer to shop for a label or look for similar quality products offered at a better price elsewhere (The Marketing Society, 2010). M&S has to ensure that it does not obstruct any laws or regulations both in its home market, in international markets during expansion as well as in the countries alongside its value chain. For this case study, Marks and Spencer is selected. The company has its main presence in UK where it operates over 700 stores. Competitor comparison. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. The company which is currently 132 years old has built its image on offering a quality value-formoney products strategy has recently started refocusing on a low cost strategy for its clothing business. Its external environment can be assessed in the following manner in light of Porter's Five Force Model: It belongs to products and services . In the case of M&S, the company has placed considerable emphasis on its social agenda. Through the above analysis, M&S has made a great progress, getting over lots of difficulties. Standardization is Marks and Spencers consistent style, product quality, type and design of store layout, product display, and even the staff of the service program has a meticulous standard. M&S can develop their website 2. Subscriber Exclusive Subscriber Exclusive In addition, Porters Five Forces Analysis discusses the industrys competitiveness and the firms competitive positioning in the marketplace. A case study analysis report of Marks and Spencer . One of the companys initiatives, Behind the Barcode, gives consumers an omni-channel experience by enabling them to order items online for home delivery or in-store collection by scanning a product in-store (Thomson, 2012). The company is utilising this trend by expanding its network of convenience stores, Simply Food, and planning the fastest food store opening programme in the history of the company in 2015/2016 (The Economist, 2015). ACCESS NOW More on Marks & Spencer News M&S being a global retailer means they are exposed to different political facts in countries they work in. 3. 4. Marks & Spencer remains the UKs biggest seller of clothes, by value, but it has lost ground to rivals. Sector and Competitors. In addition, in 2009 the company set annual recycling targets (Waste Management Word, 2010) and in 2012 achieved zero waste to landfill (Russell, 2012). Marks and Spencer is one of the leading department stores and grocery retailers based in the United Kingdom (UK). SWOT analysis of Marks & Spencer analyses the brand by its strengths, weaknesses, opportunities & threats. 5) Industrial clusters: regional competitiveness has a great impact on competitiveness of enterprises. Analyse PESTEL for Monitoring your Business or Organization. (2016, July 7). From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Plan A, the environmental and ethical plan M&S has adopted to serve as a backbone to the way business is being conducted within and outside the company, has helped the company stay ahead of the curve by sourcing responsibly, reducing waste and helping stakeholder communities. Increasing terrorism attacks across Europe are also impacting consumer confidence and retail spending (Marks & Spencer, 2016). Marks & Spencer SWOT Analysis & Matrix provide insight into strategy,internal & external factors.Buy custom Marks & Spencer swot analysis $11.Strengths,Weakness Opportunities Threats. Essay, 13 pages (3,512 words) Download PDF; DOCX; The business strategy of marks and spencer Subject: Others. In this area, Marthas main competitors are facing the department store, and Saier Fu Leach youth-oriented casual relaxed style of the shops, in addition to including many other stores. However, in August 2020, the company announced that it would cut down 7000 jobs due to the covid-19 pandemic. Having only decided on implementing a digital transformation strategy in 2010, the company has been a latecomer into the digital user-centred retail space. Retail enterprises further reduce business costs through the use of POS (selling real-time systems), MIS (management information systems), EDI (electronic data interchange), EOS (Electronic Ordering System) and other modern management techniques (Shankar, 2004). Fashion Retail 2016: The future of fashion retailing in a digital age. Marks and Spencer Group plc (commonly abbreviated to M&S and colloquially known as Marks's or Marks & Sparks) is a major British multinational retailer with headquarters in Paddington, London that specialises in selling clothing, beauty, home products and food products.It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index; it had previously been in the FTSE 100 . Marks & Spencer launches new website to replace Amazon platform. SWOT Analysis is a proven management framework which enables a brand like Marks & Spencer to benchmark its business & performance as compared to the competitors. By 1894, the British Spencer Tom with 300 pounds, and Marcos had co-founded Marks & Spencer. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Following the UKs decision to exit the EU, the company, as will other UK retailers, is likely to face legal issues. To find the main sources of competitive advantage that Tesco has over its competitors an analysis of the structure of the industry should be under-taken . Once the biggest clothing retailer by volume, M&S has now dropped to third position after Primark and Asda (Butler, 2015). Jun. M&S is a listed company under the London Stock Exchange. 5) Existing competitors. 1) Five Forces model provides a very useful analytical framework to study the competitiveness of industry, competition in the corresponding morphology and how to design a strategy. Health and safety regulations, consumer rights, environmental, antitrust and other legal factors affect the company. Its 180 supply chainrelated targets backed by financial incentives for its buying teams include ethical trade, energy efficiency and sustainable sourcing and are helping make M&S the worlds most sustainable retailer (Purt, 2012). Since starting in 1884 the brand has been the epitome of quality, style and increased investments in product innovation (Marks & Spencer, 2016). The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360 view of the company. Retail business goals taking cost-leadership strategy is to become the industrys low-cost firms, which tend to have economies of scale, proprietary technology, preferential supply of commodities prices, lower transaction costs and management fees and other advantages. The companys strong food business managed to deliver like-for-like growth in every quarter in the last financial year, maintaining its margins and outperforming the market by 3.5% due to its distinct and differentiated specialist strategy (Marks & Spencer, 2015). A value chain analysis is a strategic tool use to identify the activities in and close to an organisation which lead to the creation of a product or a service. Because it takes a specific consumer group focused to meet their needs, so companies can be more economical than the other competitors, more thoughtful to meet their needs (Mittal, 2004). In the period up until the mid 1990's M&S had a market leading share of the clothing market. Technical analysis trends MARKS AND SPENCER GROUP PLC. The companys food and clothing and homewear stores are often located in locations that are attractive as targets for terrorists due to the large footfall and whilst there has been an increase in safety measures, the latter can also alienate customers if, for example, screening or security measures are implemented (Whitehead & Foster, 2015). Do you have a 2:1 degree or higher? Original reporting and incisive analysis, direct from the Guardian every morning. (2015). The company is losing key employees to its main competitors, including product developers, food technologists and General Merchandise design team members. Competition: Very high: the levels of competition in the apparel, food, . In 2015, M&S experienced stalled growth in its international business due to global uncertainties, substandard infrastructure and decreased profitability in new markets which lead to the closing of twelve stores in 2016. The company from the early 20th century has become a national chain store. Marketing mix of Marks & Spencer (M&S) This detailed analysis of the marketing mix of Marks & Spencer (M&S) aims to look into the 4Ps i.e. The four components of VRIO used in Marks and Spencer Ltd. analysis are -. This research is conducted to measure and analyse the business and financial performance of the company. From raw material procurement, manufacturing, to sales, they strictly control the quality, allowing consumers to taste delicious food while taking care of nutrition and health. Harrison, J. The economic uncertainty prior to and after the Brexit referendum has already posed a threat to M&S in addition to the impact that was immediately felt, such as a decrease in the buying power of the pound, the vote will have an impact on product imports in ways that will probably make the retailer restructure its supply chains (Reuters, 2016). Marks & Spencer has achieved a paperless management, which ensures that all over the world Martha chain can continue to run in an orderly manner. Despite a slight rise in April 2015, the companys clothing sales have being falling for four years in a row with the company facing its worst quarter since 2005 in the second quarter of 2016 (Davey, 2016). Below are the Strengths in the SWOT Analysis of Marks & Spencer : 1. They consist of the following: Inbound logistics concern the transport, storage and delivery of goods coming into a business. First it outsourced to Amazon, missing the opportunity to develop skills and gather information on its shoppers in the early days. At the lower end of the market, under the umbrella of ASDA, brands such as George and Matalan are targeting previously loyal M&S customers with lower prices. The Essay Writing ExpertsUK Essay Experts. Marks & Spencers head of clothing quits retailer after sales slip. The company is employing approximately 80000 people in 2020. 1st jan. Capi. Because Marks & Spencer has become a very powerful organization in the retail world, new competitors find it very difficult to keep up with the quality of products and services that Marks & Spencer provide. Technology trends in fashion. Third is using capital operation, expanding the enterprise scale. M&S, currently operating in 59 territories across Europe, Asia and the Middle East via wholly owned retail businesses, retail joint ventures, retail franchise operations or websiteonly territories (Marks & Spencer, 2016) is developing particularly well in priority markets such as India, while its food business is growing in regions such as Hong Kong and Europe (Marks & Spencer, 2015). Finally, it uses Porters global generic strategy to analysis M&S, to face the future social development, to further advantage, discussing how M&S attract different customers by using different strategy in the global environment. We're here to answer any questions you have about our services. M&S operates in a market in which innovation is paramount to keeping ones brand consistent and in line with the requirements of an ever-changing customer base (PWC, 2015). In 1992, the company has 280 chain stores in the United Kingdom with sales of 75 billion dollars. - provides you an in-depth strategic SWOT analysis of the company's businesses and operations. Fabled U.K. retailer Marks and Spencer is trading near thirty-year lows. Retail enterprises to implement the strategic objective is to choose one or the accumulation of a group of market segments as part of its services, target markets, strategic optimization, to seek their presence in the target market on the competitive advantage. Should M&S give up on clothes and focus on food? Potential entrants would be discouraged by the strong loyalty of M&S customers, the companys strategy of focusing on quality products and a long-established and well-developed supply chain network (Vizard, 2015). Second, it is to establish alliances among commercial enterprises, reducing procurement costs and jointly developing the market. In addition, online supermarkets such as Ocado are starting to get the market share of traditional store-only food retailers. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. SWOT Analysis of Marks & Spencer evaluates the brand's strengths, weaknesses, opportunities, and threats. Retail business once chooses differentiation strategy, it must be based on its own seeking to establish a brand image to reflect this brand image on the one hand business activities, on the other through the advertising campaign to promote this brand image. Sector and Competitors. The companys food business is being rivalled by supermarkets such as Tesco, Sainsburys and Asda, and it is competing with clothing and homewear retailers such as Topshop, Zara and John Lewis (Retail Week, 2016). An in-depth SWOT analysis that assesses both the internal (strengths and weaknesses) and external (opportunities and threats) environment of the company is given. A PESTEL analysis provides a framework to investigate a companys non-controllable external factors that have the potential to affect its operations. Marks and Spencer Group PLC does not currently have any hardcopy reports on AnnualReports.com. Marks & Spencer Group plc published this content on 16 January 2023 and is solely responsible for the information contained therein. Marks and Spencer plc was set up in 1884 in Leeds by Michael Marks and re-branded as Marks & Spencer (M&S) ten years later when a partnership with Thomas Spencer was formed. Being a popular brand, they need to protect their brand from misuse of fake imitation products. A SWOT analysis assesses the external environment and internal capabilities of a company (Harrison, 2015). 7.26 %. In Marks & Spencer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. M&S raises the stakes in battle over current accounts. (2016). For example, Tesco, ASDA, Sainsbury's, Morrisons, Next, Gap, Sports Direct, Debenhams, John Lewis and Amazon are some of the biggest competitors of Marks and Spencer. Marks And Spencer Competitive Analysis. Thus, Martha has become the worlds largest no plant manufacturers. M&S persists in shaping its own brand into image of a healthy environment, in its own brands contains a fair trade, sustainable, non-genetically modified products, animal welfare and so on. 5. In response to this theme, Porter puts forward the analytical framework of Diamond System (also known as diamond theory). However, despite considerable barriers to entry, the company is facing incoming competition in both its clothing and food sectors. United States of America. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. The company is facing serious macro- and microeconomic issues despite its strong brand, solid positioning in the food business, and ongoing innovation in the digital transformation of its operations as well as the implementation of Plan A, its social, environmental and ethical business strategy. By examining these, a company is in a better position to consider likely implications and minimise any future organisation-related risks (Makos, 2014). Marks and Spencer Group (M & S) is an iconic and leading retailer of food, home ware and clothing items in the UK and worldwide. In addition, in the past couple of months various macroeconomic issues, falling commodity prices, pound fluctuations and a sudden drop following the Brexit vote caused consumer confidence to drop. Marks & Spencer Place & Distribution Strategy: Following is the distribution strategy in the Marks & Spencer marketing mix: Marks & Spencer is an international brand which has got more than 1000 stores operating in more than 50 countries. Select the target build-up strategy, first, to conduct market research and market segmentation. When enterprises have become a cost leader, they can effectively compete against the other forces of competition, obtaining advantage in competition. SWOT Analysis of Marks & Spencer evaluates the brand's strengths, weaknesses, opportunities, and threats. Marks and Spencer will be in the form of time by phone to inform new members of the listing, the monthly will be in the form of a letter seeking the views of members. The brand also offers products and services online along with its physical store. Michael. Products of Marks & Spencer (M&S) After companies establishing their own unique brand image, they should make long-term planning to maintain its own brand image (Harry J.P., 2000). Geopolitical unrest also affected the companys overseas operations (Marks & Spencer, 2016). The company's international development through franchise agreements offers it a significant competitive edge over other UK enterprises that solely operate in the UK market (Rogers, 2012). The low-cost of commercial retail enterprises, lead to lower barriers to entry the retail industry, retail businesses are always faced with the threat of new entrants. In 2015, this strategy helped the company maintain its market share in most of its markets and achieve strong sales in key owned markets such as Hong Kong or India (Marks & Spencer, 2015). Heres how the Brexit Referendum is affecting the UK economy so far. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. When compared with the 26 weeks to 28 September 2019, M&S found in the half-year to the 2 October 2021 that while overall clothing and home sales were down 1%, online sales for the category were up. It made a massive investment in an automated home delivery warehouse which has struggled to cope with demand. SWOT analysis of Marks & Spencer analyses the brand by its strengths, weaknesses, opportunities & threats. M&S approach is: from store to collect from the customer views and demands for commodities, and then from Marthas technical development department for product innovation and design (or with the manufacturer to design), and then delivered the manufacturer to produce the final re M&S Sales through distribution systems. Further investments are being made in GM IT systems and a logistics network with the aim of delivering better supply chain flexibility and customer availability. In addition, the company experienced technical difficulties and privacy breaches on its website when introducing their members club and card scheme at the end of 2015, leading to a temporary website shutdown (Curtis, 2015). Marks & Spencer's major business is in UK . Second, analyze how M&S can running there business in the competitive environment, trying to explain more different market segment in M&S and how the different market segment works together, analyzing their competitive advantage in this cloth industry. A shift from a strong focus on products to a more consumer-focussed strategy has benefited the company. 4) Diamond system: the State plays an important role in the success of enterprise competition. There are 1,059 Marks & Spencer retail stores in the United Kingdom as of January 10, 2023. 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marks and spencer competitors analysis